Chrome Bags City Series: London
The brief was to give two of their most popular bags a makeover that embodies the culture of London.
The Citizen messenger bag and Yalta backpack are updated with a classic toile style lining featuring Victorian ladies and gentlemen riding bicycles. However, staying true to my style, you will find contemporary elements such as traffic lights with an attached stolen bike, mohawk haircuts, Battersea Power Station, city pigeons and market vans. To reflect the “punk, bikes, royalty and tweed” of the British capital.
To celebrate the release of the bags, Chrome transformed the store fronts in San Francisco, New York and Chicago with window displays showing both the bags and the wallpapers.